WAT-SUP SYSTEMS
WatSup (Water Supply) Systems are committed to advancing and optimising secure stable water production to address the growing issue of global water scarcity. Through development of an innovative fouling analysis technology, the sustainability of processes such as water desalination, can be greatly enhanced.
We were approached by the client to develop a brand identity under which the company and its research could advance and expand under. As the technology is primarily located within a shrouded internal stage, it was crucial to establish an identity that communicated and extended an understanding of its direct application and impact on global water scarcity.
SCOPE: BRANDING DEVELOPMENT, COPYWRITING, WEBSITE DEISGN, PUBLICATION DESIGN, STATIONERY DESIGN
Representing the process of analysing and refining a liquid medium: a precise pincer droplet with a refracted tapered profile is shown advancing through an asymmetrical membrane/ barrier.
Technology and global water scarcity is represented with the universally recognised 'low battery/ depleted resource' icon and enlarged water droplets on the earth surface.
Metrics of consumption and demand are used to frame the purpose and benefit of the technology.
THE SECRET TO GETTING AHEAD, IS GETTING STARTED
If you have a brand or idea that you truly believe in, contact us to talk about how we can collaborate.
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Blog: Ardent Start
