Category: Business to Business

VISUAL EXPERIENCE

Visual Experience  creates  custom virtual reality experiences for industries including tourism, education and real estate. They deliver a complete in-house process from initial ideas, content capture, development, through to deployment via virtual reality devices, stands and apps.

After first hand experience, it was apparent that the VR stereoscopic effect corresponded directly to the user’s perception of depth, space, and movement, thereby becoming an emphatic delivery system. In order to define the brand via conventional design mediums, it was vital to capture its immersive qualities, while illustrating the category’s far reaching possibilities.

SCOPE: BRANDING DEVELOPMENT, COPYWRITING, PUBLICATION DESIGN, SOCIAL MEDIA

Visual Experience Logo Design
Visual Experience: Primary Logo
Visual Experience: Company Profile, Cover
Visual Experience: Company Profile, Digital Presentation
Visual Experience: Company Profile, Intro Spread
Visual Experience: Team Business Cards

Forming the outline of an isometric cube, this logo icon represents the core perception of depth and dimension from which VR experiences are built upon. The symmetrical profile further produces out bound arrows, revealing infinite possibility and constant innovation.

Showcase: Stationery Design
Visual Experience: Inverted Logo

Company Profile

Publication Design
Copywriting

The 'merged-border' forms a core brand design element which represents the focal point where images from both eyes are blended  instinctively in the users brain to deliver the immersive VR experience.

 

Due to the unique and unmatched nature of  VR experiences, it was vital to first build an understanding of the category as a whole, before defining the brand itself.

Showcase: Website Design
Visual Experience: Logo Design Components
Slideshow Feature
Visual Experience: Website Holding Page

THE SECRET TO GETTING AHEAD, IS GETTING STARTED

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If you have a brand or idea that you truly believe in, contact us to talk about how we can collaborate.

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Blog: Ardent Start