Haute Arabia is a fashion technology platform dedicated to Arabian inspired fashion with a conservative and modest aesthetic. Reaching a community of over 600,000, it brings editorial content, hand picked collections, and exclusive events to visitors from over 45 countries.
As part of the founding team, we set out to define and develop an identity which would capture the core passions, values and beliefs of the brand as a fore runner of the modest fashion category. Through expressions of intellect, dignity and elegance, we built an approach to fashion as a form of wearable design, delivering an unique experience that could be lived, and constantly reinterpreted by the wearer.
SCOPE: BRANDING DEVELOPMENT, CONCEPT DEVELOPMENT, SOCIAL MEDIA, PACKAGING DESIGN. PUBLICATION DESIGN
Photograph by rooful.com